Google Analytics (GA4) doesn’t track Facebook account activity directly (since Facebook is a closed platform), but you can measure traffic and conversions from Facebook to your website. Google Analytics only tracks PAID ADS (conversions) accurately. Here’s how to set it up properly:

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1. Track Facebook Traffic to Your Website

Google Analytics can show you:

• How many users come from Facebook (organic & paid)

• Which Facebook posts/ads drive the most traffic

• User behavior (bounce rate, pages per session, conversions)

Steps to Connect Facebook Traffic to GA4:

1. Install GA4 on Your Website

   • Use Google Tag Manager (GTM) or add the GA4 tag directly to your site.

   • Verify data is flowing in the Real-Time report.

2. Check Acquisition Reports

   • Go to Reports > Acquisition > Traffic Acquisition

   • Look for facebook.com / referral (organic) or facebook.com / cpc (paid ads).

3. Use UTM Parameters for Better Tracking

   • Add UTM tags to Facebook links (use Google’s Campaign URL Builder):

     • Example:
       https://yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale

   • This helps GA4 categorize traffic accurately.

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2. Track Facebook Ad Conversions in GA4

If you run Facebook Ads, GA4 can track:

• Purchases, sign-ups, or other key actions from ad clicks.

Setup:

1. Enable Auto-Tagging in Facebook Ads

   • In Meta Ads Manager, go to Settings > Tracking and turn on UTM Auto-Tagging.

2. Link Google Analytics to Facebook (Optional)

   • Use Facebook’s Conversions API (CAPI) to send GA4 events back to Meta for better ad optimization.

3. Set Up GA4 Conversions

   • Go to Admin > Events > Mark key events as conversions (e.g., “purchase”).

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3. What You Can’t Track in GA4

• Facebook Engagement Metrics (likes, shares, comments) – Use Facebook Insights for this.

• Private Messages (DMs) – GA4 only tracks on-site behavior.

• In-FB Activity (e.g., time spent on Facebook) – Meta doesn’t share this data externally.

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Alternative: Use Facebook’s Native Analytics

For Facebook-specific metrics (post reach, engagement, follower growth), use:

• Meta Business Suite (for organic)

• Meta Ads Manager (for paid)

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Best Solution: Combine Both Tools

• GA4 → Measures website impact (traffic, conversions from Facebook).

• Meta Insights → Measures in-app engagement.

Need help setting up UTM tags or GA4 events? I can walk you through it!